MotoGP, the premier motorcycling series, has extended its long-term partnership with sports technology firm Sportian, co-owned by digital technology company Globant and Spanish soccer’s top-flight LaLiga.
The renewed agreement will see the parties continue their anti-piracy partnership, which began over five years ago.
Go deeper with GlobalData
During that time, MotoGP claims to have been successful in tracking and removing illegal broadcasts across social media, apps, video-on-demand (VOD) services, search engines, and illegal streaming sites.
As part of the extended deal, the two parties will explore the integration of AI and machine learning technologies to support the detection and categorization of pirated content.
MotoGP will also continue to use Sportian’s Piracy Guard tool, which provides the series with reactive removal of illegal content and proactive monitoring for emerging threats.
Over the next year, Sportian says it will “continue to fine-tune these services to adapt to emerging threats, providing proactive security assessments to detect and shut down new vulnerabilities that may emerge across the broadcast landscape, and leveraging automation and predictive analytics to adapt to evolving piracy tactics.”
Dan Rossomondo, chief commercial officer of MotoGP rights holder Dorna Sports, added: “Globant Sportian has been a valuable partner in safeguarding our content over the last five years. Their technology and expertise have significantly reduced the impact of piracy on our sport, ensuring that our global audience continues to enjoy the most exciting sport on earth through the official broadcasters who invest to create a top-quality viewing experience.
Pablo Lo Giudice, business lead for content protection at Sportian, added: “MotoGP is a pioneer in protecting sports content for the digital era, and we are proud to extend our successful partnership. Our ability to achieve continued improvements, even while the volume of piracy increases, is a testament to MotoGP and WorldSBK’s commitment to stay one step ahead in this fight and demonstrate best practice in the sports industry.
“As we continue to incorporate the latest AI tools into our product suite, we will continue to evolve our offering to ensure sports content remains secure and accessible through official channels.”
