AC Milan, the heavyweights from Italian soccer’s top-tier Serie A, have expanded their presence in China with a new office.

The premises in Shanghai will be a key base in further developing the club’s commercial and communication strategies in China.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

In addition, Milan have entered a partnership with  PacificPine, China’s premier sports academy, to open the first Milan Academy Shenzhen.

Milan established themselves in China in 2017 with the opening of an office in Beijing, their first outside Italy.

This is said to have provided the club with a physical presence in a key market to manage partnership opportunities and its social media channels in China.

Milan have various local fan clubs in China, while its men's and legends teams have played matches in the market, and the club is now active on seven of the country's leading social platforms – Weibo, WeChat Official Account, WeChat Channels Account, Toutiao, Douyin, Dongqiudi and Oasis – with a total of 3.8 million followers.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Casper Stylsvig, chief of revenue of Milan, said on Tuesday: “As a truly global football club, with over 500 million fans across the world, we have a clear global strategy in place and China is certainly one of our key markets.

"Our new office in China will allow us to be even closer to our existing huge fanbase in the market and it will open up come fantastic opportunities for the club and its local partners.”