McLaren has renewed five existing commercial partnerships for the upcoming campaign. (Chris Graythen/Getty Images)

Ahead of the 2025 season of the Formula 1 (F1) motor racing series, which will begin on March 16, two of its most high-profile teams are continuing to consolidate their sponsorship portfolios with renewed brand deals.

The McLaren team has renewed five existing commercial partnerships for the upcoming campaign.

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Data analytics firm Alteryx, official feedback partner Medallia, consumer relations management platform Salesforce, official technology partner Smartsheet, and official tools and storage partner Stanley Black & Decker, will continue as McLaren partners through the 2025 season and beyond.

GlobalData Sport analysts estimated in 2024 that those sponsorships were worth over $5.85 million to McLaren.

Speaking on the multiple renewals McLaren Racing co-chief commercial officer Matt Dennington stated: “It is fantastic to extend so many of our partnerships as we look to build on last year’s momentum and success.

“Our partnerships with these industry-leading brands across both the technology and commercial sector are critical in ensuring we continue to innovate and push boundaries across all areas of our business.” 

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McLaren won the F1 Constructors Championship in the 2024 season and in the upcoming 2025 season is expected to challenge to both retain the crown and gain the World Drivers Championship.

Elsewhere on the grid, the Alpine F1 Team has extended and expanded its long-standing partnership with French automotive anti-theft marking company Eurodatacar.

Eurodatacar, which has supported Alpine owners Renault Group for over 35 years, will additionally sponsor the Alpine Endurance Team of the FIA World Endurance Championship.

The latter will include the iconic 24 Hours of Le Mans race while the former has the annual Monaco Grand Prix, both pillars of France’s racing calendar.