The UK’s Lawn Tennis Association (LTA) governing body has unveiled Pro:Direct Tennis as its new retail partner.
Through a deal unveiled today, the two parties will work together to provide LTA players, members, and coaches, with equipment, apparel, and footwear.
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The tie-up involves Pro:Direct working alongside existing LTA equipment brands and sponsors such as K-Swiss, Dunlop, and Castore.
Gary Stewart, head of commercial at the LTA, has said: “Having Pro:Direct Tennis as our retail partner brings significant value to our members, coaches, and players … We look forward to working closely together to support and engage the tennis community at every level to get on court."
In terms of the LTA’s commercial portfolio, its lead partners are Cinch, Lexus, and Barclays, while official partners include BNP Paribas, Castore, Deloitte, Dunlop, and Haier.
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