RC Lens, the French soccer club, and international sports marketing agency Sportfive have today (February 2) extended their long-standing marketing partnership.

The firm will continue to serve as the Ligue 1 club’s exclusive commercial agency and support with sponsorship, hospitality, B2B ticketing, corporate events, licensing, and merchandising. Sportfive also supports the team’s digital and CRM strategy. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The renewed agreement prolongs a tie-up that began in 2008.

Earlier this month, Sportfive brokered an extended sponsorship agreement between Lens and Nexans, the French cable company until the end of the 2024-25 season.

The firm’s logo will feature on the club’s shirts as part of an expanded deal.

Arnaud Pouille, general manager of RC Lens, said: "We are happy to continue our collaboration with the Sportfive teams, driven by the common desire to increase the development of Racing Club de Lens.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“The last partnership signatures illustrate the attractiveness of the club and our ambition is to continue this rise in power while keeping our DNA.”

Laurent Moretti, managing director of Sportfive in France, added: "We have been working together for 15 years now to offer unique experiences to the partners, visitors, and supporters of the Artesian club and we will continue to provide the club with the agency's expertise so that it can continue to offer the best to its fans and spectators at the Bollaert-Delelis stadium.

“Among other things, we will continue to support the club in their digital transformation strategy, in particular with the creation of new content on their TikTok account to help the team to be closer to the new generation of supporters."