The deal with LaLiga marks CoinW’s first entry into the international sports sector. (Angel Martinez/Getty Images)

Spanish soccer’s LaLiga has agreed a new partnership with CoinW, the Asia-based cryptocurrency exchange.

The deal marks CoinW's first entry into the international sports sector, and it will serve as the official regional crypto exchange of LaLiga in Taiwan and Hong Kong.

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The tie-up will focus predominantly activities such as interactive fan engagement programs, exclusive rewards and giveaway, educational campaigns on blockchain, and immersive soccer-themed events throughout the year.

CoinW joins an expanding roster of blockchain brands allied with the top Spanish league. This agreement comes just three months after LaLiga named Sportsbet.io as its official crypto sportsbook partner for the MENAT region (Middle East, North Africa and Turkey).  

Sergi Torrents, managing director of LaLiga in Greater China, has said: “Innovation has always been at the heart of LaLiga’s approach. This partnership with CoinW underscores our commitment to staying ahead of the curve while connecting with our fans in meaningful and modern ways.

“Blockchain and crypto are reshaping industries, and we're excited to explore their potential with a forward-thinking partner like CoinW.”

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Nassar Al Achkar, chief strategy officer at CoinW, added: “We chose to partner with LaLiga because it represents excellence, passion, and a global legacy that resonates with millions of fans.

“For CoinW, this collaboration is more than just a sponsorship; it’s our official debut into the international sports world, combining football’s timeless appeal with the transformative potential of blockchain. It’s a milestone that underscores our commitment to making cryptocurrency accessible and meaningful on a global scale.”