International logistics company Kuehne+Nagel has come on board as a sponsor of E1, the all-electric motorboat racing series.
Through a deal unveiled earlier today, the supply chain brand becomes the official logistics supplier to E1, which launched with its inaugural season last year.
Kuehne+Nagel will handle E1’s logistics requirements through the length of the partnership, including the transportation of the boats themselves, as well as their supporting equipment. This upcoming season is set to feature seven races, staged across at least three continents.
The firm, E1 has said, will deliver solutions such as “global freight forwarding, customs handling, and on-site operational support,” with “precision, adaptability, and expertise.”
The 2025 E1 season gets underway in Jeddah, Saudi Arabia, on January 24, and will run through to a Miami event in November (as was announced in mid-December).
Five of seven races have locations sorted – Jeddah, Doha, Monaco, Lake Como, and Miami.
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By GlobalDataLast month also saw E1 announce that the Saudi Arabian Public Investment Fund (PIF) sovereign wealth fund will serve as its new presenting partner.
Rodi Basso, E1's co-founder and chief executive, has said: “Logistics plays a critical role in delivering our events across multiple continents and we’re delighted to have Kuehne+Nagel on board as our supplier.
“Their expertise and shared commitment to sustainability will help us overcome logistical challenges while helping us to meet our environmental goals.”
Mike Priestley, Kuehne+Nagel’s UK cluster manager, added: "As part of this partnership, we are aligning our logistics solutions with E1’s vision for a more sustainable future. Through innovation, we aim to contribute to the E1’s environmental goals while meeting the complex demands of international motorsport logistics.”
Kuehne+Nagel, meanwhile, also has tie-ups in place with sporting federations such as World Sailing, and basketball’s governing body FIBA.