Italian soccer giants Internazionale (Inter) have announced the club’s first partnership agreement in Saudi Arabia, with Saudi technology firm Zain KSA.
Through the deal, Zain becomes Inter’s first official regional partner in the area.
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The partnership, which will run through the 2024-25 season, marks Zain KSA’s debut in Italian soccer.
Inter chief executive of corporate Alessandro Antonello said: “We are very happy to announce our first regional partnership in Saudi Arabia, a key market for developing the Inter brand and one that has shown growing enthusiasm for Inter.”
In 2024, Inter had also secured a license from the Saudi Ministry of Investment (MISA) to undertake and manage commercial activities in the country.
Inter also took part in the recent edition Supercoppa Italiana in the Saudi capital Riyadh, which they lost in the final to rivals AC Milan.
Serie A has a six-year agreement to host the competition in the Gulf state.
