Infront, the international sports marketing agency, has expanded its relationship with soccer’s global governing body FIFA with an agreement to service the FIFA+ streaming platform through its production arm.
As part of the deal, Infront Productions will provide satellite downlinking, multi-lingual commentary services, and SRT (secure reliable transport) distribution for over 300 matches on the platform.
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The collaboration includes 2026 FIFA World Cup qualification matches, age-grade tournaments, and global competitions in both Futsal and Beach Soccer, among others.
The agreement, in which Infront was selected after a “competitive tender process”, covers the management of signal ingest via satellite, SRT and bonded cellular technology, commentary in multiple languages including English, French, German, Italian, Portuguese and Spanish, and distribution to both the FIFA+ platform and third-parties.
Infront Productions will also oversee production workflows. The company’s facilities in Milan, including its Master Control Room (MCR), will play a central role in delivering “reliable and high-quality” match feeds.
Alessandro Lonati, director of Infront Productions Italy, said: “This collaboration reinforces our expertise in broadcast production and content at the highest level of sport. The project will be run through our facilities in Milan and its MCR, leveraging our extensive experience in delivering complex live sports productions and supporting some of the world’s biggest events.
“It comes at a time of significant investment in our production centre as we welcome new clients, including FIFA+, to our portfolio. We look forward to supporting them in bringing these matches to audiences worldwide with precision and efficiency.”
Infront Productions’ role will include sourcing and managing commentators across all required languages and utilising both cloud-based remote platforms and its in-house facilities to record and integrate live commentary into match feeds.
The first matches under this new collaboration with FIFA+ took place in March, with the 2026 World Cup qualifiers.
The deal strengthens ties between Infront and FIFA after Host Broadcast Services, the Infront-owned television production company, was recently confirmed as host broadcaster for the 2026 World Cup.
