The ICC has said that its Men’s Cricket World Cup late last year in India recorded significant social media video viewing numbers. (Robert Cianflone/Getty Images)

The International Cricket Council (ICC) governing body is today beginning the process of selecting a social media partner for the 2024-27 commercial cycle.

The cycle covers the next set of major ICC global events, beginning with the ICC Men’s T20 World Cup in June, across the Caribbean and the US.

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Three distinct packages are available within the invitation to tender (ITT) that the ICC is making available – one covering 2024 events, a second covering tournaments across 2024-25, and the third an all-encompassing option for the entire 2024-27 events cycle.

Parties interested in partnering with cricket's governing body for social media output should email iccmediarights2024-2031@icc-cricket.com to access the tender documents.

The ICC has said applicants should be able to outline their cricketing vision in front of the governing body, “particularly for women’s cricket.”

Up to 13 ICC events (seven men’s and six women's) could be included in the chosen partner’s contract – depending on the length they apply for.

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At the ICC Men's Cricket World Cup last October and November in India, the ICC has now claimed that a total of 16.3 billion view views from the event were recorded on Meta’s Facebook (9.7 billion) and Instagram (6.6 billion) platforms.

Geoff Allardice, chief executive at the ICC, has said: “We are excited to be releasing the ITT for the ICC’s official social media partner as we continue to build the sport’s portfolio of digital and broadcast partners. The ICC’s digital platforms continue to go from strength to strength … These numbers highlight the appetite for innovative and engaging ICC event content globally and we look forward to building on this success further in the next cycle.”

Cricket’s Dubai-based governing body is currently in the latter stages of a global broadcast rights tender process covering the 2024-27 cycle (in some cases, actually running until 2031).

Tie-ups have been unveiled in major markets such as India, the UK, Australia, South Africa, and the Middle East.

Sportcal (GlobalData) has been told, meanwhile, that a deal in New Zealand is set to be announced within the next couple of weeks.

Earlier this month, meanwhile, the ICC launched a tender process for the provision of production services and outside broadcast (OB) equipment services for the 2024-27 cycle.

The last broadcast production tender process issued by the ICC concluded in May 2019, with Sunset+Vine, the UK-based television sports production and media company, retaining its coveted position providing that service.