Padel’s high-profile Hexagon Cup tournament has announced a new partnership with Spanish department store chain El Corte Inglés, which becomes the competition’s official ticketing platform and an official sponsor of the 2025 edition.
Starting immediately, El Corte Inglés is to distribute tickets on its in-house ticketing platform, and as an official sponsor will also gain brand exposure across the event.
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The 2025 Hexagon Cup will take place in the Spanish capital of Madrid at the Madrid Arena from January 29 through February 2, 2025.
Speaking on the deal, Hexagon Cup commercial managing director Astrid Thams stated: “El Corte Inglés is not just any partner; it is the gold standard of retail in Spain and a leading ticketing platform for major events.
“We are incredibly proud to work with them and welcome them as official sponsors of the tournament."
The 2025 Hexagon Cup will be broadcast globally by major sports OTT service DAZN courtesy of a renewed deal secured back in October.
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By GlobalDataDAZN will broadcast all matches from the second edition of the tournament live (excluding the US) and for free.
Users will have access to both the qualifying rounds and the decisive phase of the tournament (2 February).
Viewers in Spain can view the tournament through the DAZN app.
DAZN also broadcast the first edition of the tournament, which took place in Madrid earlier this year and was launched by founders Enrique Buenaventura, Simon Freer, Alejandro Agag, and Alberto Longo, who are well-known for having founded Formula E, the Extreme E electric off-road racing series, and the E1 all-electric powerboating competition.
The event is described as padel’s first World Cup for private teams. It features men’s and women’s players competing in teams for an equal prize fund of €1 million ($1.08 million).
The second season will feature eight teams, up from six last year, with the additions of the Kru Padel by Taktika team, backed by Argentine soccer stars Lionel Messi and Sergio Aguero, and 10 Padel led by Formula 1 driver, Pierre Gasly and the entrepreneur Loïc Féry.
Owners of the six original Hexagon Cup franchises include the tennis academy run by stars Andy Murray and Rafael Nadal, soccer player Robert Lewandowski, and Hollywood actress Eva Longoria.
