Padel’s upcoming Hexagon Cup competition has renewed its partnership with sports video production and distribution company Story10.
The extension will see Story10 continue to distribute and promote highlights from the tournament across its global distribution network of over 700 broadcast channels and more than 8,500 digital sites.
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Additionally, Story10 will provide reporting and campaign performance metrics.
Last year, Story10 claims to have provided 2.5 million video impressions for the Hexagon Cup across sports, news, and entertainment websites via 275 media outlets in 78 global markets.
Tim Godfrey, strategic advisor to the Hexagon Cup, said: “Story10 has played a vital role in expanding the Hexagon Cup's global presence. Their expertise in delivering compelling content to audiences worldwide aligns seamlessly with our mission to elevate padel and establish the Hexagon Cup as a marquee event in the sport.”
James Dobbs, managing director of Story10’s parent company SNTV, added: “The growth of padel continues unabated and we’re delighted to support the Hexagon Cup to further that growth.”
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By GlobalData2025 has also seen the renewals of various broadcast deals for the cup, such as deals with UK commercial free-to-air broadcaster ITV and a global broadcast agreement (except the USA) with major OTT platform DAZN, exposing the cup to worldwide audiences.
A new domestic TV rights deal was also secured with GolStadium, the revived OTT streaming platform owned by Spanish sports agency Mediapro, with live coverage available on multiple other platforms in the country including RTVE Play, Teledeporte, LaLiga+, and the Hexagon Cup YouTube Channel. Live content and highlights will additionally be available on Marca.com.
Across the Asia-Pacific region, Hexagon Cup has partnered with IMG to expand its live coverage distribution in the region.
Notable partnerships include ECLAT in Korea, SPOTV across Pan-Asia, Sony in India, iQiyi, HUYA, Shandong, and Tencent in China, Tru Vision in Thailand, BTV and MNC in Indonesia, and Tap Sports in the Philippines. Additionally, PCCW continues coverage in Hong Kong, while Sky Sport and Fox Sports provide coverage in New Zealand and Australia respectively.
For the second year in a row, ESPN+ will provide live coverage in the United States, while DirectTV and CalienteTV will again bring the tournament to audiences across Latin America. In Puerto Rico, Telemundo will deliver live coverage.
Across the MENA region, the Saudi Sports Channel and Starzplay Arabia will continue to show the tournament. Dubai Sports and BeIN Sports have been added to the new broadcasting roster in the MENA region to provide more localized and on-demand coverage.
Finally, the cup will be shown by Padel-TV in Scandinavia and Livey.Events in Iceland.
According to the organizers, coverage for the upcoming second season is set to reach over 825 million households through an extensive global network of 38 broadcast partners.
Read: Globalization and professionalization the goal for Hexagon Cup in year two
