From left to right: CA Sports founder and CEO Cinto Ajram, and Havas executives Jorge Irizar and David Pueyo. (Credit: Havas)

Havas, the international advertising giant, has acquired Barcelona-based sports marketing agency CA Sports to expand its offering in Spain.

Through the deal, CA Sports will be integrated with the company’s Havas Play sports and entertainment business in Spain and will operate under the name ‘CA Sports Part of Havas Play’.

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The Spanish agency will continue to be led by Cinto Ajram, its chief executive and founder, who retains a minority stake in the company.

Ajram founded CA Sports in 2017, and the agency’s services include the management of strategic sports sponsorship agreements and brand consulting, as well as the activation and production of events and campaigns.

Its portfolio of clients includes brands such as Hyundai, Cupra, Coca-Cola, and Konami. CA sports also works with major sports properties like FC Barcelona, Real Betis, Bayern Munich, Inter Milan, Liverpool (soccer), The America’s Cup (sailing), Euroleague (basketball) and Spain’s major marathons.

Yannick Bolloré, CEO of Havas, said: “CA Sports is an innovative business that shares our belief in the power of sport to build engaging and meaningful connections that transform brands into true cultural assets.

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“With this new acquisition, we are further establishing Havas Play in Spain, a strategic market key to our business development plan. This move will help us meet our clients’ ever-increasing need for multifunctional and fully converged communications solutions.”

Ajram added: “We are very excited to be embarking on this new chapter with Havas. This union constitutes a great step forward on our journey, as it enables us to maintain our essence, passion and commitment to carry on offering our clients a personalized service, complementing it with the multiple synergies and capabilities of the Havas group.”