The extension builds on the initial tie-up between Formula E and Google Cloud agreed last year. (Credit: Formula E)

Formula E, the all-electric single-seater motor racing series, has expanded its AI and technology partnership with Google Cloud, the cloud computing arm of the global tech giant.

Under a multi-year renewal, Google Cloud will serve as Formula E’s official cloud technology services partner and official cloud security partner.

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The extension builds on the initial tie-up between Formula E and Google Cloud, agreed last year.

Through that deal, Formula E used the partnership to migrate its data to Google Cloud and employees to Google Workspace for collaboration.

Under the expanded partnership, Formula E will “further enhance its capabilities through a range of initiatives”, which includes supercharging performance with generative AI (utilizing Google Cloud's Vertex AI platform and Gemini models), deepening fan engagement (through Google Cloud's gen AI-ready, unified data platform, BigQuery), enhancing cybersecurity (Google Cloud will provide advanced security measures to protect Formula E's data and operations within its cloud environment), and expanding the series’ GENBETA racing car development program.

Jeff Dodds, Formula E chief executive, has said: “We’re thrilled to announce an enhanced multi-year partnership with Google Cloud that will not just increase our technological capabilities, but enhance our broader growth and evolution as a championship.

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“Partnering with one of the most forward-thinking companies in the world will deliver a step-change for the series in how we’re able to continue producing some of the most exciting and innovative racing in the world. Building on previous successes and world records with the GENBETA innovation project, new technology, and solutions developed alongside Google Cloud will further enhance the performance and potential of our race cars, providing even faster, closer, and more action-packed racing for our fans.

“With continued growth of the series and an ever-growing fanbase of nearly 400 million, it is no surprise that our new and longstanding partner portfolio is seeing increasing value in one of the most innovative and fast-growing sports on the planet.”

Tara Brady, president of Google Cloud EMEA, added: “With Google Cloud's gen AI tools and advanced data analytics, including our Vertex AI platform and Gemini models, we're helping Formula E supercharge innovation in motorsport. Together, we're pushing the boundaries of sustainable racing, redefining what's possible on and off the track.”

The renewed deal has been announced ahead of the second round of Formula E’s 2024-25 season this weekend (January 11) with the Mexico City ePrix.

The 16-race calendar includes new race locations in Miami and Jeddah, a new double-header in Monaco, a double-header in Tokyo, Japan, and the return of Jakarta, Indonesia.

This marks the first time the new GEN3 EVO race car is being tested in public, which is supposed to be 30% faster than a current Formula 1 car.