TGL, the tech-infused indoor golf competition headed by golfing legends Tiger Woods and Rory McIlroy, has unveiled an initial licensing partner line-up of 16 brands.
These have been brought on board, TGL announced yesterday (May 13), to “showcase the recently unveiled brands” for the six TGL teams that will make their debut when the competition gets underway in Florida next January.
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TGL’s licensed merchandise program is being run collaboratively with Fanatics, which struck a multi-year partnership with the league in October last year. Through that agreement, Fanatics became the official e-commerce platform operator for TGL and its teams. CAA Sports, meanwhile, is managing the overall licensing program.
Licensed partners to be revealed include adidas, Greyson, johnnie-O, Peter Millar, Swannies, Seamus, 500 Level, Ahead, Pukka, 47 Brand, AGD Drinkware, Golfballs.com, Logo Brands, Seamus, and Wincraft.
There will be six TGL teams, with home markets in Atlanta, Boston, Los Angeles, New York, San Francisco, and Florida.
TGL has said that the range of merchandise available will quickly grow through the last few months of 2024, in advance of the league’s January launch.
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By GlobalDataMaureen Murrah, vice president of licensing at TGL’s TMRW Sports Group organizers, said: “As we continue to build out the foundation of TGL, it has been a priority for us to partner with well-respected brands to help bring our teams and league to life for golfers and sports fans.
“This initial roster of licensing partners, alongside Fanatics, exemplifies our commitment to quality and showcases our focus on creating a first-class experience as fans learn more about our six TGL teams.”
The first match of the competition’s 2025 season will begin on January 7 at the TGL’s purpose-built Florida facility, with the second fixture the following week (January 14), and the third contest on January 21.
TGL was initially set to begin in January this year, however, its sole SoFi Center venue in Florida was damaged amid a storm in November, and rather than push back the initial start date, the decision was made to scrap the 2024 season entirely and instead inaugurate the competition in 2025. Notably, no international broadcasters had been lined up at the time of the postponement.
In early April, TMRW Sports unveiled media rights tie-ups with pay-TV heavyweight Fox Sports (Australia), streaming service U-Next (Japan), and cable operator JTBC (South Korea).
Domestically, TGL’s first three matches will be broadcast live in the prime-time viewership slot by major US sports network ESPN.
