Soccer’s global governing body FIFA has appointed Beyond Hospitality as the official hospitality provider of next year’s Club World Cup (CWC) competition.
Official hospitality for the CWC in the US will be available in multiple product tiers and in bundled packages (or series), such as the ‘venue series’ that allows fans to make a stadium their home base and the ‘final round series’ for supporters wanting to catch every match of the tournament’s latter stages.
FIFA said it appointed Beyond Hospitality “following an extensive selection process.”
Hospitality sales for the inaugural edition of the revamped CWC are planned for launch in January 2025.
The expanded CWC will feature 32 teams and take place across 12 venues in the US between June 15 and July 13, 2025.
Mattias Grafström, FIFA secretary general, said: “With the FIFA Club World Cup due to set new standards for club football worldwide, we’re delighted to have secured the services of an experienced and innovative industry expert in the shape of Beyond Hospitality, which will offer cutting-edge hospitality services for fans from across the world, thereby further enhancing the appeal of this unique competition.
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By GlobalData“This agreement is an important milestone in FIFA’s quest to maximize the fan experience in what promises to be an outstanding competition that will rewrite club football history. The FIFA Club World Cup will be the pinnacle of the global club game on and off the pitch.”
FIFA has secured several key agreements for the CWC in recent weeks, including a global broadcast deal with international streaming service DAZN.
Additionally, commercial agreements have been struck with global drinks heavyweight Anheuser-Busch InBev, Bank of America, and Chinese consumer electronics brand Hisense.
Jaime Byrom, executive chairman of Beyond Hospitality, added: “Clubs are at the very heart of football. The inaugural edition of the FIFA Club World Cup will be a pivotal moment in the evolution of the club game, tapping into that passionate fandom and offering teams from every confederation a prestigious stage on which to showcase their talent.
“We’re excited to welcome guests to experience this at some of the world’s best stadiums and hospitality facilities.”
Earlier this year, Beyond Hospitality was appointed by English Premier League side Liverpool to deliver the club’s latest hospitality offering at its iconic Anfield stadium.