International basketball’s governing body FIBA has announced a new digital partnership with ScorePlay, a provider of AI-powered digital and media asset management solutions in sports.
The focus of the multi-year strategic partnership will be on enhancing digital workflows by automating indexation, management, and distribution of digital assets for basketball entities.
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The parties claim this will “create value for players, national federations, leagues, and clubs by assisting them in saving time, unlocking creative possibilities, and leveraging media to engage fans and generate revenue.”
Portugal-based ScorePlay has been working to develop basketball-specific tools focused on photos and videos to streamline media workflows and improve content distribution across all stakeholders.
FIBA is using ScorePlay's solutions to serve its broadcast and digital partners and deliver all non-live additional content, as well as its archive library via a customized portal.
Andreas Zagklis, FIBA secretary general, has said: “Teaming up with ScorePlay aligns perfectly with our strategic objective of innovation and sustainability, and this partnership confirms basketball's position as a progressive and forward-thinking sport.
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By GlobalData“FIBA is committed to driving innovation in the sport and the ultimate goal of this partnership is to enhance digital infrastructures within the FIBA Family on a global scale, whilst creating even greater visibility and engagement for basketball around the world.”
ScorePlay's CEO, Victorien Tixier, added: “We are incredibly excited to announce our partnership with FIBA, and hope our cutting-edge solution will transform the management and distribution of basketball content globally.
“This collaboration marks a pivotal milestone in enhancing the accessibility and efficiency of FIBA's media assets, transforming the way basketball is experienced worldwide and reinforcing our commitment to changing the digital landscape of sports.”
Founded in 2021, ScorePlay serves nearly 200 sports organizations worldwide, including major federations and leagues such as UEFA, MLS, Paris 2024, and teams from NBA, Premier League, LaLiga, and Ligue 1.
Earlier this month, FIBA extended its commercial deal with Netherlands-based sports equipment firm Schelde Sports to continue supplying the federation with backstop units for its range of competitions.
