Iconic motor racing series Formula 1 (F1) has renewed its apparel licensing deal with US retail clothing brand Pacsun.
Through a multi-year renewal announced today, youth retail brand Pacsun will continue to work alongside F1 in creating licensed fan apparel.
Go deeper with GlobalData
The pair have had a partnership in place since 2022.
F1 has said both parties are dedicated to creating “trend-driven, high-quality apparel for Formula 1 fans, through race-specific capsules and exciting collaborations.”
The 2024 F1 season, which finished on December 7 (Sunday), saw limited-edition Pacsun collections designed for Grands Prix in locations including Monza (Italy) and Austin (the US).
There were also a range of activations at the Las Vegas Grand Prix last month, while in addition, Pacsun has partnered with a range of influencers around the series.
In terms of F1 commercial activity, recently caterer DO & CO announced it will continue as an official supplier to the F1 Paddock Club premium hospitality offering for the next 10 years.
DO & CO has been a supplier of Formula 1’s hospitality services for more than three decades.
