Emily Prazer, chief commercial officer at motor racing’s top-tier Formula 1 (F1) series, has been named the new president of the Las Vegas Grand Prix.
She will now take charge of all aspects of the Las Vegas race, which is one of the most lucrative on the F1 calendar and will this year take place (its third edition) on November 22. Prazer will also continue as F1's commercial head.
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This move comes with current race chief executive Renee Wilm now pivoting to her wider role with F1 parent company Liberty Media, where she holds the position of chief legal and administrative officer.
Prazer, who has more than a decade’s experience in the sports and entertainment industry, and who joined F1 in 2017, was elevated to chief commercial officer for the series last January, succeeding Brandon Snow.
The Las Vegas Grand Prix is currently in the process of integrating into the wider F1 organization – up to this point, ever since the project got underway in early 2022, it has operated as a separate vehicle.
Year-round activities at Las Vegas’ Grand Prix Plaza facility will get underway later in 2025, with F1 able, through a range of activities, to secure revenue from the site 12 months of the year.
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By GlobalDataLiberty Media has so far spent around $500 million constructing the facility, which has four levels and spreads over 300,000 square feet.
In a statement, the Las Vegas Grand Prix authorities said: “Prazer joined the Las Vegas Grand Prix team in 2021 as Chief Commercial Officer alongside Renee Wilm and was a core part of the group that turned the concept of the Las Vegas race into a reality.”
They added that her goal will be to maximize “synergies between the two organizations, driving further growth for the sport in the US and reinforcing F1’s commitment to local community engagement.”
In December, Craig Stimmel, previously senior vice president of commercial at the Las Vegas Grand Prix, made the move to US stock car racing series Nascar.
The 2024 Las Vegas race failed to capture the strong domestic TV viewership of the inaugural 2023 event, averaging 905,000 viewers on sports broadcast giant ESPN. This represented a fall of close to 30% from the 1.3 million average viewership the 2023 edition drew.
The local start time of 10pm – organized to satisfy F1’s more developed markets in Asia, Europe, and the Middle East – meant that for most of the US population, the race did not start until midnight or later.
