US media giant Paramount has today announced a multi-year agreement with EverPass Media, the media platform dedicated to commercial businesses, to distribute its coverage of matches from European soccer's UEFA Champions League (UCL).
The tie-up will allow EverPass customers to stream all of CBS Sports’ UCL matches, shown via streaming service Paramount+, in commercial establishments starting today with the knockout play-off second legs.
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There will be particular local interest in AC Milan's tie against Feyenoord later today, with US internationals Christian Pulisic and Yunus Musah representing the Italian giants. Milan trails 1-0 from the first leg ahead of the return meeting at San Siro.
The newly launched media package offers a new distribution vehicle for CBS Sports’ UCL matchups, which were previously unavailable for commercial venues in the United States.
All CBS Sports’ UCL matches on Paramount+ will be available to stream via the EverPass platform. The deal also expands EverPass’ library of live sports content for businesses and includes select CBS Sports ancillary UEFA programming, including The Golazo Show, a whip-around highlights show.
CBS Sports is the exclusive English-language rightsholder for the UCL in the US with all matches streaming on Paramount+ and select matches, including the semi-finals and finals, also airing on the CBS Television Network.
Paramount’s current six-year deal, which started this season, is reportedly worth $1.5 billion and runs through the 2029-30 season.
Alex Kaplan, CEO of EverPass Media, said: “This partnership with CBS Sports reinforces our mission to bring the world’s most sought-after live sports to commercial establishments, ensuring bars and restaurants can provide unparalleled viewing experiences for their patrons.
“For the first time, businesses have a seamless way to showcase every UEFA Champions League match all season long – driving foot traffic and increasing engagement. This is another powerful step in redefining the way premium sports content reaches the commercial market, and we’re thrilled to partner with CBS Sports and Paramount+ to make it happen.”
Dan Weinberg, CBS Sports executive vice president of programming, added: “Paramount+ is the streaming home to UEFA men’s club competitions and we are always looking for ways to broaden the distribution and increase awareness for Paramount+ as well as maximize the audience for our UEFA Champions League coverage.
“This partnership with EverPass unlocks a new viewership avenue and allows us to reach the many passionate fans watching out of home.”
Launched in April 2023 as a joint venture between the investment arm of American football’s NFL and RedBird Capital Partners, EverPass is a content distribution service aimed at bringing live sports and entertainment content to commercial establishments – such as bars, restaurants, hotels, and gyms – in the US.
EverPass recently partnered with Netflix to distribute the streaming giant’s debut coverage of the NFL’s Christmas Day games.
