The 2024-25 campaign is the 25th anniversary of the EuroLeague. (EuroLeague)

European basketball’s elite EuroLeague has announced a new multi-year partnership with banking services giant Visa.

The three-year deal, starting immediately and running through the end of the 2026-27 campaign, sees Visa become the official payments partner of the EuroLeague, as well as the second-tier EuroCup.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Through this partnership, Visa gains prominent branding placement both in-arena and on-broadcast of EuroLeague and EuroCup games.

Furthermore, the digital and social media platforms of the two competitions will also feature Visa branding.

The pair will additionally collaborate on special offers and promotions for Visa customers based around the EuroLeague, most notably the provision of hospitality packages for the league’s May 2025 Final Four season finale.

Visa, for its part, will work with the EuroLeague to expand the uptake of contactless payment technology across the participating clubs’ arenas.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Speaking on the deal, EuroLeague chief commercial officer Gawain Davies stated: “ This is a groundbreaking partnership for Euroleague Basketball and an excellent opportunity for Visa to connect with the basketball community.”

Visa sponsors several sports properties across the globe, and in Europe, this is most prominent in (Austria-based) Red Bull Racing and (Italy-based) Racing Bulls Formula 1 motor racing teams, the latter of which it is the title sponsor of.

The EuroLeague itself is title sponsored by the Turkish Airlines flag carrier, while the EuroCup is title sponsored by tire manufacturer BKT.

Euroleague Basketball recently renewed and expanded its partnership with Turkish drinks brand Uludag Beverage for another three seasons.

The current EuroLeague campaign began on October 3 and is running through May 25, 2025.