Euroleague Basketball, the organizer of top European club competitions, has agreed a new sponsorship deal with Dubai-based global multi-asset broker CFI Financial Group.
Under the agreement, CFI has been designated as the official online trading partner of the upcoming 2025 EuroLeague Final Four season climax, taking place at the Etihad Arena in Abu Dhabi.
This collaboration was struck in partnership with the Department of Culture and Tourism – Abu Dhabi, which was recently unveiled as a global partner of Euroleague.
CFI will receive brand visibility across broadcast, digital, and on-ground platforms during the Final Four, which will be played between May 23 and 25.
The company will also launch fan engagement activities.
Gawain Davies, chief commercial officer of Euroleague Basketball, said: “Partnering with CFI perfectly aligns with our ambition to grow the EuroLeague brand and business across the Middle East.
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By GlobalData“The Final Four in Abu Dhabi presents a unique opportunity to showcase the true spirit of EuroLeague Basketball to new audiences and markets.”
Among its sports sponsorships, CFI also has deals with major European soccer clubs Paris Saint-Germain and AC Milan.
Meanwhile, the 2024-25 EuroLeague regular season set an attendance record for the fourth consecutive year.
The average attendance reached 10,589 spectators per game, surpassing last season’s mark of 10,383 and representing a 2% increase, an average of 206 additional fans per game.
A total of 3,039,060 spectators attended EuroLeague games throughout the season, 38,219 more than the previous year.
Notably, eight clubs sold at least 90% of their available tickets, up from six the previous season.
Partizan Belgrade once again led the league in average attendance with18,486, closely followed by Crvena Zvezda with 18,239 spectators per game.
Olympiacos Piraeus also recorded a 94% attendance rate during the regular season, with an average of 11,546 fans attending each game.
FC Bayern Munich recorded the highest growth in attendance, with a 75% year-over-year increase following the move to the new SAP Arena, which seats 12,500. Bayern averaged 10,872 spectators per game.
Reigning champions Panathinaikos also saw a 17.8% increase in average attendance, driven by their 2024 title win in Berlin. Fenerbahce, a Final Four semi-finalist, posted a 10.46% increase, with an average crowd of 10,785.
In total, seven clubs averaged more than 10,000 spectators per game.
