The International Cricket Council is working with Endeavor Streaming, a subsidiary of the international entertainment agency giant, on its new streaming platform, ICC.tv.
The free-to-view service launched for this month’s World Test Championship Final between India and New Zealand, which was available live across the globe in territories without broadcasting rights deals for the match.
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ICC.tv offers a variety of content, including archive material and other programming and can be accessed on the internet, iOS, Android, Chromecast and Airplay.
Endeavor Streaming was appointed by the ICC to be the provider of the streaming platform.
Peter Bellamy, senior vice president at Endeavor Streaming, said today: “Endeavor Streaming is proud to work with the ICC in delivering this product. We’re focused on providing the ICC with a robust experience with the capabilities needed to drive significant growth in their international fan base.”
Finn Bradshaw, head of digital at the ICC, added: “The ICC is pleased to be able to serve our global fan base with this new platform, bringing fans in certain countries the pinnacle of test cricket live and free on ICC.tv.”
New Zealand were crowned as the first World Test Champions after beating India by eight wickets in the final held in Southampton in England.
Endeavor Streaming offers a variety of prominent live sports events and premium services in multiple markets, including WWE’s WrestleMania and WWE Network, UFC shows and the UFC Fight Pass, Glory kickboxing events, NBA League Pass, Univision Now and PrendeTV.
