European golf’s top-tier DP World Tour has added UK-based luxury car provider Wheely as a partner for the season-ending 2024 DP World Tour Championship event.
For that tournament, taking place at Jumeirah Golf Estates in July between November 14 and 17, Wheely is now set to act as an official supplier.
Wheely vehicles will be on hand to provide Championship fans with a range of chauffeur services to and from the event.
Fare classes range across Business, First, and XL.
The DP World Tour’s Middle East director, Tom Philips, has now said: “By partnering with Wheely, we can further enhance the services that we offer our spectators when visiting the DP World Tour Championship. We pride ourselves on providing a first-class experience when on site, and with Wheely, we can now extend this to and from their front door.”
Omar Maatouk, general manager at Wheely Middle East, added: “This collaboration perfectly aligns with our mission to protect our clients’ time by delivering best-in-class travel experiences at prestigious events.”
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By GlobalDataIn terms of recent DP World Tour commercial activity, late September saw the unveiling of a new partnership with Clere Golf, the digital communications and graphics company, through the end of the 2026 season.
As part of the agreement, Clere Golf will become the official yardage book supplier of the DP World Tour.