Motor racing's top-tier Formula 1 (F1) series has announced that caterer DO & CO will continue as an official supplier to the F1 Paddock Club premium hospitality offering for the next 10 years.
DO & CO has been a supplier of Formula 1’s hospitality services for more than three decades.
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The extension has been unveiled following the conclusion of the 2024 F1 season in Abu Dhabi yesterday (December 8).
The Paddock Club caters to VIP guests and team sponsors during races.
Stefano Domenicali, president and chief executive of Formula 1, has now said: “Formula 1 has always prided itself on delivering unrivaled hospitality, and since 1992 DO & CO have been continually pushing the boundaries of premium event experience at Grands Prix around the world.
“It is incredible that this extension will see them at the heart of the sport for over 40 years – this is a testament to their hard work, creativity, and commitment to constantly improving F1 Paddock Club.”
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By GlobalDataPaddock Club prices for the opening Grand Prix of the 2025 campaign, to be held in Shanghai in March, range from £4,300 ($5,500) to £6,499.
It is arguable that multiple F1 races owe their places on the calendar mainly to the amount of hospitality revenue they generate.
Attila Dogudan, chief executive of DO & CO, added: “After more than three decades, we are very proud to continue this unique partnership with Formula 1 for the next 10 years. Ongoing innovation, best quality, and personalized service will stay the main ingredients to exceed guest expectations.
“Our common goal for the future is to set further benchmarks in premium hospitality experiences around the globe.”
Last month F1 and global food giant Nestlé announced a new multi-year partnership making KitKat the official chocolate bar of Formula 1.
The collaboration will officially launch during the 2025 season, continuing through the 2026 season, at which point it will expand.
Other F1 global partners include Aramco, AWS, DHL, Heineken, Pirelli, Qatar Airways, and Rolex.
