Deltatre first partnered with Juventus in 2020 to launch the club’s new website and app. (Deltatre)

Deltatre, the video streaming technology firm, has extended its digital partnership with Italian soccer giants Juventus.

The renewed tie-up, which first began in 2020, will see Deltatre continue to work across the Serie A club’s digital ecosystem, providing the technology behind the team’s website and app. 

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In 2020, Juventus launched a new official club website and app, which was designed by Turin-based Deltatre and powered by its sport-focused publishing platform, Forge.

It incorporated ‘live blogging’ and ‘visual stories’ fan engagement features, with content available in eight languages. Meanwhile, the Juventus TV platform was built using Deltatre’s video experience platform, Diva. 

Mike Armstrong, Juventus chief marketing and communications officer, said: “Since our collaboration began in 2020, Deltatre has played a pivotal role in transforming our digital landscape.  

“Thanks to Deltatre's technology, Juventus' official website and app continue to provide our global fan base with immersive experiences and exclusive behind-the-scenes content.”

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Andrea Marini, Deltatre chief executive, added: "Our shared roots in this amazing city have not only strengthened our collaboration but also fuelled our commitment to delivering cutting-edge digital sports experiences.  

“This renewal reaffirms our dedication to transforming the way fans engage with the beautiful game, blending innovation and passion seamlessly. Together with Juventus, we are poised to bring global fans closer to their favorite team and put them at the heart of the action. This is a celebration of Turin's innovation and excellence, and we can't wait to see what the future holds."