The official Naver TV channel will offer Chelsea supporters in South Korea an array of content. (Mike Hewitt/Getty Images)

Chelsea, the English Premier League soccer club, have today announced a strategic partnership with South Korean digital platform Naver.

The tie-up will see the launch of an official Chelsea Naver TV channel, through which exclusive content will be showcased on Naver Sports.

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The official Naver TV channel will offer supporters in South Korea, which Chelsea describe as “a key international market”, an array of content, including behind-the-scenes footage, match highlights, and interviews with players and staff.

Naver claims to have over 50 million daily active users and over 4.5 million for its Naver Sports content verticals.

Phil Lynch, chief digital officer at Chelsea, said: “Our partnership with Naver’s cutting-edge platform allows us an extra avenue to offer unique content to connect more deeply with our passionate fans in South Korea – allowing them to get closer to the club and our players.”

Joo Kun Bum, head of sports at Naver, added: “We look forward to bringing Chelsea’s dynamic content to our users and strengthening the connection between the club and its supporters in South Korea.”

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Currently, Premier League live media rights are held in South Korea by the Eclat media group.

Chelsea currently sit third in the 20-team 2024-25 Premier League table, having secured 19 points from their 11 matches so far.

Earlier this month, the London club confirmed the appointment of Todd Kline to lead their commercial operations. Kline officially began in his new role as the West London-based club’s president of commercial on November 11 after completing a period of gardening leave at fellow Premier League side Tottenham Hotspur.