Sports travel experiences company Sportsbreaks.com and its sports teams and organizations business travel sister company Destination Sport Travel have now partnered with Brentford of English soccer’s top-tier Premier League.
As part of the deal, Destination Sport Travel will arrange Brentford’s matchday squad and corporate travel requirements.
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The partnership will also allow Brentford fans in the UK and globally to access a limited number of exclusive packages, which involve a premium experience at Brentford’s Gtech Community Stadium and an overnight stay in a London hotel.
Fran Jones, Brentford’s commercial director, said, “This partnership shows how far we’ve come in growing our fanbase in the UK and internationally."
Paul Hemingway, Destination Sport Group managing director, added: “We’re pleased to announce a long-term partnership with Brentford FC across our Destination Sport Travel and Sportsbreaks.com divisions.
“Destination Sport Travel supported Brentford FC with its team travel requirements throughout the 2023-24 season and now will continue to do so as part of an expanded partnership, alongside a full roll-out of our market-leading sports business travel service."
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By GlobalDataEarlier this week, Brentford announced that five of its partners will be renewing their agreements with the club.
The University of West London, Utilita Energy, Visit Tampa Bay, Naturli’, and Brunner UK all renewed their deals with the club.
The West London club won their first game of the 2024-25 Premier League 2-1 at home to Crystal Palace last weekend.
Meanwhile, Palace have agreed a partnership with London-based ventilation firm EFAM Air to become the club’s official ventilation partner.
The two-year deal will see EFAM branding featured on Crystal Palace’s Selhurst Park stadium advertising boards.
EFAM has also been working in collaboration with the Palace Foundation for Life to deliver opportunities for residents wanting to participate in disability sports, and the ventilation firm will also become a local partner of the Premier League Kicks sessions, a program which aims to use soccer to create safer communities by helping young people.
Barry Webber, chief commercial officer of Crystal Palace, has said: “We’re delighted to announce this new partnership with EFAM Air and Karl Edwards, a local business and lifelong fan who have been providing cleaner air for residents in the community for over 25 years.
In June Palace agreed a partnership with global payments firm Guavapay to become the club’s official affinity card partner.
The three-year deal will involve the creation and use of limited edition MyGuava Cards featuring a Crystal Palace design. The cards will be available to users through the MyGuava App, and they will allow fans the chance to win prizes after spending with the card.
