Swiss men’s soccer’s top-tier Super League will have a new title sponsor from the start of next season, through a five-year deal with online retailer Brack.
Through a tie-up unveiled by the Swiss Football League (SFL) governing body today, Brack is coming on board as title partner for the 12-team league from the start of 2025-26, with the deal running through 2029-30.
Go deeper with GlobalData
The current title partner, Credit Suisse, has been in place since 2021-22. That deal, set to expire at the conclusion of the ongoing 2024-25 campaign, has been valued by GlobalData Sport as worth almost $33 million in total.
Brack was formerly title sponsor of Switzerland's second-tier Challenge League, which now has catering and food delivery service Dieci AG in that position.
Claudius Schafer, the SFL’s chief executive, has said: “We still have fond memories of the company from its time as the name sponsor of the Challenge League. We are now looking forward to working together in the highest level of club football and to exciting joint projects.”
Roman Reichelt, head of marketing and communication at Brack, added: “For us, this partnership is more than just our name in the league's logo. We will offer fans real added value and are already working at full speed in the background on various projects as part of this sponsorship.”
The UBS financial institution, meanwhile, is continuing its Super League collaboration by becoming an impact partner of the competition, in a three-year deal. Its logo will, therefore, continue to be president on the shirts of Super League players.
UBS is also the main sponsor of the Swiss Football Association, through 2028.
The 2024-25 Swiss Super League got underway in late July and will come to an end in late May.
