ASX Sports, the virtual sports trading platform, will integrate data from Sportradar into its gaming offering under a partnership with the international sports data intelligence and digital content service provider.
The company initially joined Sportradar's Acceleradar incubator program for startups in sports gaming in 2020.
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ASX is now one of 35 companies to have "graduated" and become a client of Sportradar.
Sportradar data will continue to drive “critical inputs” into the ASX ecosystem, enabling its fantasy game experience which features its Sports NFT Exchange, described as resembling a virtual stock market.
Paddy Power, president at ASX, said: "The future of fantasy sports will be as dynamic and immersive as a 24/7 marketplace.
“Sportradar becomes another authoritative, "tick by tick" data source for us and we are pleased to formalize our affiliation to harness their data and analytics for our next-generation, real-time virtual gaming platform."
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By GlobalDataASX, which recently expanded its Miami-based executive team, said it is working on further partnerships with sports franchises which will be announced in the coming months.
ASX will also feature rugby on its app to coincide with the upcoming Six Nations tournament.
The firm recently signed a long-term deal with RugbyPass, the international over-the-top digital media platform owned by Sky New Zealand, through which the pair will offer global rugby NFT fantasy gaming.
