Amazon Prime Video's coverage of the NFL's Thursday Night Football (TNF) has seen increased viewership for the third season in a row, up 11% from last season and 38% over the 2022 campaign.
The 2024 season saw Amazon's average per-game audience reach 13.2 million, up from last year's 11.86 million, and a significant rise from two years ago, when Amazon's streaming service averaged 9.58 million viewers.
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These figures, however, all fall short of the 16.2 million viewers that Fox and the NFL Network averaged on Thursday night matches in 2021.
Prime Video global head of sports and ads Jay Marine said: "We could not be more proud of our partnership with the NFL, our viewership growth and the innovations we've initiated for fans and brands over these first three seasons of TNF on Prime.”
Amazon Prime took over exclusive broadcast rights to TNF ahead of the 2022 season, and its broadcasts have achieved strong year-on-year viewership increases since then.
Amazon will broadcast its first NFL playoff game on either January 11 or 12, with the date and franchises involved set to be determined after the regular season ends on January 5.
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By GlobalData
