Dutch soccer heavyweights Ajax have extended their commercial deal with Dutch investment banking firm ABN Amro until mid-2028.
Through a deal unveiled over the weekend, ABN Amro will remain the main sponsor of the club’s top-tier women's side.
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The partnership between Ajax Women and ABN Amro has been in place since 2015, while the brand has had an overall relationship with the Amsterdam club for 30 years. GlobalData Sport has valued the most recent tie-up between the two parties at $2.63 million annually.
Ajax currently sit second in the 12-team Women's Eredivisie, behind rivals PSV.
In terms of recent Ajax commercial activity, last September the club signed up tech company Team Rockstars IT as its new sleeve sponsor under a two-and-a-half-year deal.
The agreement with the Eredivisie giants commences this month and runs through the end of the 2026-27 season.
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By GlobalDataThe Team Rockstars IT logo will be on the sleeves of Ajax shirts in all domestic and European matches.
Cable and telecoms firm Ziggo is the men's side's primary front-of-shirt sponsor, with its current agreement running until the end of 2024-25.
