Talabat becomes a commercial sponsor of AFC competitions including the Champions League. (Clicks Images/Getty Images)

The Asian Football Confederation (AFC) regional governing body has brought in food delivery site and app Talabat as a regional partner of its various club competitions.

Through a deal unveiled earlier today, Talabat becomes a commercial sponsor of AFC competitions such as its men’s Champions League Elite and Champions League Two, and the Women’s Champions League, in the United Arab Emirates, Qatar, Jordan, and Iraq.

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The two parties will work together to deliver “world-class activations,” the AFC has said.

The deal was put together by the AFC’s new rights-holding agency, Asia Football Group, which was launched last September.

It follows on from a similar regional partnership between the AFC and Iraq-based telecoms provider Earthlink.

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Last month, the AFC struck a global commercial deal with Chinese technology brand Tecno.

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The soccer body also recently extended its tie-up with the planned Saudi Arabian megacity Neom in July.

The 2024-25 AFC Champions League Elite began early last month, with a league stage (involving 24 teams) running between mid-September and mid-February. The final is then scheduled for May 4, in Saudi Arabia.

The Women’s Champions League runs between late August and late May.

Talabat, meanwhile, also has a partnership with the Qatar Football Association, originally dating back to late 2021.