The partnership involves a “full 360 media plan”, covering TV, digital, social, out-of-home, retail, and PR. (Credit: Advil Canada)

Advil, the ibuprofen brand owned by American multinational pharmaceutical and biotechnology firm Pfizer, has been named as a new partner of the NFL in Canada.

The company will serve as the league's official pain relief partner in the market. 

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The partnership involves a “full 360 media plan”, covering TV, digital, social, out-of-home, retail, and PR.

Chase Brown, the Cincinnati Bengals running back from London, Ontario, features in a media campaign to activate the deal.

The deal officially begins on October 13 and will continue through the NFL season up to Super Bowl LIX (59).

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Last week, the NFL renewed a partnership with wireless technology and communications firm Cisco.

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