Italian soccer giants AC Milan have unveiled Italian telecommunications company Telecom Italia (TIM) as a premium new partner.
Under the deal, the company becomes the telco partner of the club and will feature on the back of the Milan women's first-team shirts and the men's youth side for this season.
Go deeper with GlobalData
Also included in the agreement is the implementation of various fan activations with the men’s and women’s first teams and the Primavera youth side.
The agreement enhances TIM's Serie A presence as it also shows the league on its TimVision platform through a non-exclusive distribution agreement with DAZN, the major sports streaming service.
Earlier this week, Milan also announced a new partnership with consumer technology company Dyson.
Meanwhile, Juventus have secured a new partnership with pasta company La Molisana.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe Italian brand has been designated as the official pasta brand of the Turin-based club.
The deal sees La Molisana grow its portfolio of Serie A partners as it also has deals with Juventus' rivals AC Milan and Inter Milan.
