Veritone, the US-based artificial intelligence (AI) specialist, has unveiled a tie-up with media technology and service provider Dalet.
The partnership aims to create a solution that will enable sports organizations and properties to monetize their content archives more than is currently possible.
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Through a tech partnership between the two organizations, Dalet’s Flex media ecosystem will be integrated alongside the Digital Media Hub (DMH) powered by Veritone.
Veritone has said the agreement and integration will enable "a seamless workflow from content creation through production, curation, packaging, and distribution.”
Sean King, a senior vice president at Veritone, said: “Veritone and Dalet share a commitment to unlocking the true potential of digital content and we’re pleased to offer the content monetization capabilities of DMH to complete Dalet’s end-to-end platform and provide endless revenue opportunities to their customer base.”
Veritone has deals in place with sporting properties and organizations such as the US Soccer governing body, US golf’s iconic Masters, and tennis’ US Open major tournament.
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By GlobalDataIn December, the firm announced a digital content management deal with the electric flying vehicle racing series Airspeeder.
Carl Farrell, Dalet’s chief executive, added: “With content consumption being at an all-time high and media-rich organizations seeking new ways to bring in additional revenue streams, monetization of media archives and assets is key.
“The combined power of Dalet and Veritone enables customers to overhaul their monetization initiatives, exposing and licensing their assets quickly, securely, and with the highest level of control.”
In terms of its sporting clients, meanwhile, Dalet has worked alongside Italy's top-tier Serie A soccer league to power its international content and broadcast production center.
It also works alongside English soccer heavyweights Arsenal.
