Eredivisie Media & Marketing, the joint venture owned by a combination of media giant Disney, the top-tier Dutch soccer league, and the country’s soccer association (KNVB), has entered into a five-year deal with Tonsser, a mobile app focused on youth soccer.
Through this strategic collaboration, Tonsser will work with ESPN, the Disney-owned network that holds domestic Eredivisie rights, to “build a united and empowering community for the next generation of footballers and create opportunities for youth players across all levels in the Netherlands.”
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The app allows youth players to capture their performance data and video analysis of their games, and through the deal will be provided with the official Netherlands soccer association’s amateur soccer data feed. It is intended to be a hub for youth soccer players to engage with teammates, prepare for opponents, and “access opportunities with clubs and academies.”
ESPN will support and power Tonsser through “co-creating player opportunities, educational experiences, and inspiring storytelling.”
Peter Holm, Tonsser’s co-founder and co-chief executive, said: “By leveraging our platform's capabilities and working hand-in-hand with EMM and its partners, we are excited to unlock new pathways for aspiring players and elevate the already great Dutch youth football ecosystem to new heights. I would like to thank the forward-thinking team at EMM for believing in Tonsser and taking important leadership to power youth football innovation."
Marco de Ruiter, on behalf of the Eredivisie Media & Marketing management board, added: “With the launch of Tonsser in the Netherlands we are bringing a unique platform for a new generation of fans and players to enjoy. Dreams and aspirations are where it all begins and Tonsser will help to further encourage and develop each player’s talent.
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By GlobalData“With ESPN we’ll be able to create unique content and give youth football a new opportunity to showcase their performance. And by doing so, create added value to organized Dutch football as a whole."
ESPN holds live Eredivisie rights through 2024-25, with the league currently assessing how best to proceed after that.
