StarHub, the telecoms and cable operator in Singapore, has secured exclusive domestic rights to English soccer’s Premier League for the next six seasons.
The long-term agreement will run from the 2022-23 campaign until the end of 2027-28.
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StarHub will replace rival telco company Singtel which has held long-standing Premier League rights in Singapore since the 2010-11 season.
The firm will show all 380 matches per season over the next six years.
StarHub will air games through its StarHub TV+, mobile, and broadband platforms and will additionally provide on-demand match replays.
Paul Molnar, Premier League chief media officer, said: “The Premier League is delighted to announce our exciting partnership with StarHub and we are very happy that they view our competition as an important part of their live sports offering.
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By GlobalData“StarHub will be an outstanding home for the Premier League over the next six seasons and we look forward to working together to showcase the league to new and existing fans throughout Singapore.”
The Premier League adds to StarHub’s strong portfolio of European soccer which includes Germany’s top-tier Bundesliga, Italy’s Serie A, Spain’s LaLiga, and France’s Ligue 1.
The English top-flight has completed multiple international rights deals for its new cycle, most recently announcing a six-year agreement with Sky in New Zealand and a three-year deal with Now TV in Hong Kong last week.
Other notable deals include a renewal with ESPN across 10 South American countries, new agreements with FuboTV in Canada and Paramount+ in Mexico and Central America, and a lucrative six-year extension with NBC in the US worth £2 billion ($2.7 billion).
The Premier League’s international rights agreements will be worth more than domestic contracts for the first time over the next three seasons, with overseas deals for the 2022-25 rights cycle valued at £5.3 billion – an increase of 30% – while the domestic rights come in at £5.1 billion.
Commercial contracts will take the league’s total broadcast rights income to £10.5 billion for the new period.
