The S&T Sports agency will handle international media rights distribution for all top-tier Italian women’s soccer competitions for the next two years, after agreeing a deal with Italy's FIGC national federation.
The agency, based in Miami, USA, will handle worldwide media rights sales for the women’s versions of the top-tier Serie A (the Serie A Femminile), as well as the Coppa Italia and Supercoppa cup competitions.
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The deal with the FIGC, which starts with the upcoming 2021-22 Italian soccer season, was announced yesterday afternoon, and runs to the end of the 2022-23 campaign.
The agreement adds another dimension to the existing partnership between S&T and Italian soccer – the boutique agency already distributes rights for the men’s Coppa Italia and Supercoppa across North America.
Ludovica Mantovani, president of the Serie A Femminile, said: “One of our main objectives is to make our football and its protagonists known and spread globally. The distribution of Serie A matches abroad through S&T Sports Group is another fundamental step in this direction.”
Stefano Turconi, founder and managing director of S&T Sports, added: "Our goal is to create long-term partnerships with operators who best represent the values of the women's football Division, who can guarantee growth in the value of our competitions.”
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By GlobalDataThe 12-team Serie A Femminile starts on 28 August and will end on 15 May.
Last week, the FIGC renewed a deal with TIM, the Italian telecoms firm, extending the firm’s title sponsorship and coverage arrangement with the Serie A Femminile until the summer of 2023.
TIMVision, the company’s streaming service, has rights to the Serie A Femminile, and will offer all matches to a domestic audience, while the service will also act as title sponsor.
It will also show the quarter-finals, semi-finals and final of the women’s Coppa Italia and Supercoppa Italiana.
La7, the free-to-air commercial network, has picked up a package of domestic rights to the women's league as well, and will offer 28 live matches per season over the next two years.
The FIGC sells the rights to the women’s league under an agreement with the league body Divisione Calcio Femminile.
