Sky Italia, the Italian pay-television broadcaster, has acquired domestic rights to the EuroLeague, Europe's elite basketball clubs competition, for the next three seasons.
As part of the agreement with Euroleague Basketball, the organiser of the competition, Sky will also show games from the second-tier EuroCup, from 2021-22 to 2023-24.
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Sky replaces dedicated sports broadcaster Eurosport, which has shown the EuroLeague since 2017.
The deal was announced ahead of this weekend's EuroLeague Final Four in Cologne, which involves Italian team Milano.
Starting next season, Sky will provide coverage of the EuroLeague and EuroCup on its linear channels, and the NOW It streaming service.
In addition to the live matches, the broadcaster will provide daily Euroleague and EuroCup updates on its Sky Sport 24 news channel, with further content to be rolled out on its website and social media platforms.
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By GlobalDataThe two competitions will complement Sky's basketball portfolio, which already features North America’s NBA and Fiba national team tournaments.
The deal also bolsters Sky’s offering for the three-year period from 2021 to 2024 after recently acquiring a host of premium rights, most notably in soccer.
The broadcaster has recently concluded agreements for rights to Italian soccer's top-flight Serie A and second-tier Serie B, Germany’s Bundesliga, France’s Ligue 1 and Europe's Uefa Champions League and Europa League.
