Setanta Sports Philippines, an arm of the international pay-television operator, has acquired domestic rights to North American basketball’s NBA.
Under a multi-year agreement, the broadcaster will provide coverage of more than 120 games per season in the territory.
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Beginning with the upcoming 2023-24 season that tips off its broadcast in the Philippines on October 25, Setanta will deliver live NBA games in the country through its streaming platform and pay-TV channel.
Additionally, Setanta’s streaming service will offer live and on-demand access to original NBA programming, including the league’s wraparound content series NBA 360, which features exclusive interviews and behind-the-scenes access to players and coaches.
In addition, Setanta subscribers in the Philippines can purchase the NBA Playoffs package on NBA League Pass, the league’s OTT subscription service.
The agreement builds on the NBA’s multi-year collaborations with Setanta’s parent company Eurasian Broadcasting Enterprise and Setanta Ukraine to show games across select countries in Europe and Asia.
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By GlobalDataGiorgi Pruidze, Setanta Sports Philippines CEO said: “We’re delighted to extend our cooperation with the NBA to include the Philippine market, where basketball continues to be the most popular sport.
“This collaboration will build on our extensive sports portfolio, which includes various premier international soccer and basketball leagues, and we look forward to showcasing the best NBA games on Setanta Sports to deliver a must-have platform for sports fans nationwide.”
Kelly Cooke, NBA Asia head of content partnerships and direct-to-consumer, added: “Filipino fans have an incredible appetite for NBA content, and we are thrilled to work with Setanta Sports to bring them even more NBA action year-round.
“With the 2023-24 season fast approaching, this collaboration will provide our passionate fans with new digital offerings and even more ways to watch their favorite teams and players across the wide range of platforms they’re engaging with.”
The Philippines co-hosted the recent FIBA World Cup and there will be significant local interest in national team star Jordan Clarkson who plays for the Utah Jazz.
Setanta launched in the Philippines in November 2022 and primarily focuses on live basketball and soccer content having developed a portfolio of premium rights.
The launch of Setanta Sports Philippines was a joint venture between Setanta founder Michael O’Rouke, Setanta executive Dwyer McCaughley, and Georgia-based media company Adjara.
Its portfolio of basketball rights includes Australia’s NBL, China’s CBA, Spain’s ACB, Germany’s DBB and BBL Cup, France's LNB, Italy's Lega Basket Serie A, Turkey's Super Ligi, and Indonesia’s IBL.
The broadcaster also has rights to English soccer’s Premier League and Spain’s LaLiga.
