Spanish men’s soccer's top-tier LaLiga has struck a five-year media rights deal in Vietnam with pay-TV broadcaster SCTV.
SCTV has covered the 20-team league across the last few campaigns, with an original deal having been signed off in 2018, and has today been unveiled as an exclusive rights partner in a multi-year tie-up through to the end of 2027-28.
Go deeper with GlobalData
The agreement gives SCTV access to all 380 matches each LaLiga season, as well as to “a range of other highlights, weekly previews, news, and review programs.”
In addition, the network will broadcast select matches from LaLiga Hypermotion, the second tier of the Spanish soccer pyramid. Playoff games determining the final promotion spot from the second division will be aired as well.
Melcior Soler, audiovisual director at LaLiga, said: “At LaLiga we are very excited about this agreement. We always look for best-in-class partners to deliver Spanish soccer to fans everywhere, and the fact that we are going to be with SCTV for five more seasons is a sign of the strength and appeal of our competition."
Tran Van Uy, SCTV’s general director, added: “The acquisition of LaLiga media rights for five consecutive seasons showcases the great effort from SCTV to provide public viewers and especially sports fans with best-in-class content."
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSCTV also covers sports such as badminton, golf, and tennis, while between 2012 and 2020 it held rights to German soccer's top-tier Bundesliga.
LaLiga is currently undergoing a comprehensive rebrand of both the first and second divisions.
The top tier is now named LaLiga EA Sports, while its second division has been renamed LaLiga Hypermotion in homage to the motion capture technology used by the developer for its Sports FC video game.
The new league titles come as LaLiga attempts to position itself to reach a younger audience, replacing the traditional image connected to previous title sponsor Santander, the Spanish bank, with EA Sports.
Last month, LaLiga announced a major rebrand that has seen it lose the prominent multicolored wheel that has been featured on the organization’s insignia for 30 years to be replaced with a red double-L, representing LaLiga’s initials.
Other LaLiga broadcasters in the Asia-Pacific region, meanwhile, include U-Next and DAZN in Japan, Migu in China, and Coupang Play in South Korea.
Image: BSR Agency/Getty Images
