The deal covers live broadcasts, highlights, and exclusive Extreme E racing content. (Extreme E)

All-electric off-road motorsport series Extreme E has announced a new broadcast partnership with Australian public broadcaster SBS.

The deal will allow Extreme E to be broadcast in Australia through both free-to-air and digital platforms for the remainder of the 2024 season.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The agreement covers live broadcasts, highlights, and exclusive Extreme E racing content.

In addition, Extreme E will be available on the broadcaster’s streaming platform, SBS On Demand.

Ali Russell, managing director of Extreme E, said the deal is “crucial for our reach and engagement in Australia.”

In May, Extreme E extended its broadcast partnership with Swedish commercial broadcaster TV4 in Sweden and Finland for the 2024 campaign.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The series has tied up several media rights renewals in recent months to maintain its broadcast presence, most notably with Warner Bros. Discovery-owned pan-European sports broadcaster Eurosport, and free-to-air network Canal 13 in Chile.

The 2024 Extreme E season will resume next month with the next four rounds taking place in Sardinia, Italy between September 14 to 22. 

The campaign will conclude with a double-header in Phoenix, Arizona in the US on November 23 and 24.