The South African Football Association (SAFA) and the SABC, the country's public-service broadcaster, have extended their long-running rights deal for another four years.

The renewed agreement, running through 2028, will see the broadcaster continue to provide coverage of matches featuring the South African men’s and women’s national teams, as well as coverage of the domestic women's Super League and regional leagues.

As well as live matches, the SABC’s content will include highlights, interviews, and analysis.

The public-service broadcaster has had a relationship with SAFA for over 30 years.

However, at one stage that relationship soured, with the two parties at loggerheads for some 18 months across 2018 and 2019 over a new contract and the value of national team rights.

After a rights deal between the two expired in April 2018, some of South Africa's qualifiers for the 2019 AFCON were not shown on free-to-air TV due to the issues.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

SAFA and the SABC eventually ended the dispute with a new four-year rights agreement in October 2019.

SABC group chief executive Nomsa Chabeli has now said: “This is a partnership that has been holding us in good stead for the past 32 years. We have an agreement in place now for another four-year cycle, and what’s exciting about this new cycle is that it’s not just limited to only the senior teams.”