The Paris 2024 Paralympic Games will be covered by a record number of broadcasters from around the world, the organizing committee announced today.
With just six months to go, Paris 2024 and the International Paralympic Committee (IPC) have confirmed that media rightsholders in more than 160 countries and territories have committed to broadcasting the Paralympics.
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The organizers revealed that the overall revenue raised from media rights sales has increased by more than 20% compared to Tokyo 2020, with those games shown in 154 countries and territories to a cumulative 4.1 billion viewers.
Media rights sales for the Paralympics are led by the Paris 2024 organizing committee.
Paris 2024 will become the first Paralympic Games to offer some live coverage from each of the 22 sports. At Tokyo 2020, 19 sports were broadcast, while 15 were aired at the Rio 2016 games.
There has been significant interest from European broadcasters with the Paralympics returning to the continent for the first time since London 2012.
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By GlobalDataIn the host country, public-service broadcaster France Televisions will show the games, while Radio France and RMC have secured radio rights.
Commercial broadcaster Channel 4 in the UK will screen its fourth successive summer Paralympic Games, while international sports marketing agency Infront, which secured the European rights in 2021, has already landed coverage in a record 40 European countries for the event.
Tony Estanguet, Paris 2024 president, said: “To have reached this sales record with six months still to go is another proof of the huge anticipation for these games around the world.
“For Paris 2024, it also marks an important step towards our goal of taking the visibility of para sport and para athletes to another level this summer.”
John Lisko, managing director of IPC global media rights, added: “According to Nielsen, interest in the Paralympic Games in the last eight years has more than doubled and this has been reflected by media rightsholders and their increased commitments.
“It is clear that the sensational improvement in athletic performances we have witnessed in the last decade, combined with the growing depth of talent and competition across all 22 sports, is leading to greater interest from viewers, and broadcasters who are now placing an even greater value on the games.
“Our objective between now and the opening of the games is to engage and secure even more media rightsholders. Paris 2024 really could be a game-changer in terms of broadcast coverage for the Paralympic Games.”
The Paris 2024 Paralympics will take place between August 28 and September 8.
