Rai, the Italian public service broadcaster, has entered into a deal to become a joint broadcaster of the country’s premier Top10 rugby union championship for the next two seasons.
Through a deal struck earlier this week (September 12), the network will cover the 2022-23 and 2023-24 seasons of the Top10 alongside existing media rights partner Eleven Italy, the local division of the international subscription broadcaster.
Rai has secured the rights through a tie-up with the Italian Rugby Federation (FIR) governing body.
It will offer free-to-air live coverage of one match per game week from the 10-team league, with coverage to be available on the broadcaster’s linear channels, its Rai Sport online site, and through the Raiplay streaming service.
The postseason – two semi-finals and one grand final – will also be shown live on Rai.
In addition, action from the Coppa Italia competition will be live on Rai.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataMarzio Innocenti, president of the FIR, said: “The partnership with Rai Sport strengthens the television offer of rugby in our country and contributes in a strategic way to promoting our sport in the best possible way, offering all fans a chance to follow the race towards the championship on a weekly basis.”
Eleven’s current deal for Top10 coverage rights began in February this year, and also extends through until the end of 2023-24.
The subscription broadcaster is showing the women’s Serie A championship in 2022-23 and 2023-24 as well.
Eleven Italy was relaunched on Elevensports.com as a localized platform in October last year.
The Top10 gets underway on October 1, with Rai to offer live coverage of Transvecta Calvisano versus Valorugby Emilia.