The 16-team Pro League went to market with a tender for the five seasons between 2025-26 and 2029-30 on September 9. (Marco Luzzani/Getty Images)

Belgian soccer’s top-tier Pro League has rejected the latest set of offers for its domestic media rights across the next five seasons.

The 16-team league stated, following a meeting late last week, that it is postponing a decision on the current tender process, which was started in September. After the various bids were presented and assessed, the league decided not to award any rights.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

It has also confirmed that a second, parallel, procedure has been launched, covering a limited number of lots, to provide extra flexibility.

In addition, the Pro League clubs have asked the league to “gain further insights into the market and potential interest” in producing an in-house Pro League subscription channel. Results of a study are expected before the end of this year.

Launching a direct-to-consumer channel is an option commonly mentioned in public by European soccer leagues as tender processes take place, but one that – as yet – has not been taken up by any league domestically.

The Pro League went to market with a tender for the five seasons between 2025 and 2030 on September 9 – initially with a deadline of October 16, before a two-week extension was put in place – and is being strategically supported through the process by the IMG agency.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The 16-team Pro League’s domestic and international rights are currently held by global sports streaming service DAZN – which acquired previous rights-holder Eleven Sports in 2023 – in a five-year deal running through the 2024-25 season. Eleven tapped sports agency Mediapro to distribute international rights in partnership with the league.

In total, eight rights packages are available for purchase – three specifically for the Pro League (others cover the second-tier Challenger Pro League and various domestic cup competitions).

Earlier this month, it was reported that bids had been submitted by DAZN, Telenet, and Proximus, but that all offers were less than the value of the league’s which GlobalData Sport has recorded as being worth the equivalent of $109.6 million per season).

A new development in this tender is that the packages are platform-neutral, meaning they cover both linear and streaming rights.