NFL Game Pass on Prime Video will cost £29.99 in addition to a base Prime subscription. (Prime Video)

E-commerce giant Amazon’s Prime Video OTT service has added NFL Game Pass, the in-house international OTT broadcast option of American football’s National Football League, to its offering as a paid add-on.

For a fee of £29.99 ($39.10) per month on top of the base Prime Video subscription, customers can watch the service as an additional channel through the Prime Video platform.

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NFL’s Game Pass, the international equivalent to the NFL+ OTT platform in the US market, airs every regular season and post-season game live for fans globally, including the flagship season-ending Super Bowl.

The deal to bring NFL Game Pass to Prime Video was struck between Amazon and international sports streaming service DAZN, which is a distributor of Game Pass in the UK and hosts the service on its own platform too.

DAZN is also available as an add-on channel, with NFL Game Pass capitalizing on the existing relationship between the streaming platforms.

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The NFL initially partnered with DAZN in February 2023 for the latter to distribute Game Pass globally in a 10-year commitment.

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Since then, DAZN also partnered with global video content platform YouTube to host Game Pass on its site in the UK and Germany, two of the NFL’s key markets.