American football’s NFL has extended its rights deal with SiriusXM, the US satellite radio broadcaster, until 2027.
Through the five-year renewal, the station will continue to broadcast every NFL game as the league’s official third-party audio provider in North America.
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Subscribers will get access to every NFL game live on SiriusXM radio, the SXM app, and SiriusXM NFL Radio, the platform’s dedicated channel for its league coverage.
The broadcaster’s app provides access to the channels of all 32 NFL teams.
SiriusXM is also adding pre- and post-game shows to each team's channel along with coaches' shows and news conferences.
The new agreement, announced yesterday (July 26), prolongs a partnership that dates back to 2004.
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By GlobalDataBrian Rolapp, the NFL's chief media and business officer, said: “SiriusXM continues to be an important part of the NFL family, providing fans access to live game audio as well as all the news and information around their favorite teams in addition to SiriusXM’s’ great 24/7, 365 league coverage on SiriusXM NFL Radio.”
Scott Greenstein, SiriusXM's president and chief content officer, added: “The popularity of the NFL, and the passion of their fans, is extraordinary. Since 2004 the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favorite teams.”
