The WWE facility is part of TKO Group, which recently reached an agreement with Endeavor to acquire IMG. (Credit: IMG)

North America’s Major League Soccer (MLS) has renewed its broadcast partnership with the heavyweight IMG agency, in a move that will expand its production output.

The two parties have agreed a multi-year extension of their existing broadcast production relationship as the league seeks to advance its broadcast operation.

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As part of the new tie-up, MLS Productions, the league’s media and broadcast production arm, will move to WWE headquarters in Stamford, Connecticut, and the wrestling promotion’s new, production facility – The Studios at WWE.

MLS will use the facility to “further elevate the production of MLS Season Pass.”

It will serve as the hub for MLS live studio programming and content in English and Spanish. The new location for MLS Season Pass, the league’s global subscription streaming offering under its 10-year deal with tech giant Apple, will enable MLS Productions to add programming in the new season.

The Studios at WWE is a 30,000-square-foot, production facility equipped with five technologically advanced studios, production amenities, and a virtual production stage.

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The WWE facility is part of TKO Group, which recently reached an agreement with Endeavor to acquire IMG, in a transaction expected to be completed in the first half of 2025.

Seth Bacon, MLS executive vice president of media, said: “The debut of MLS Season Pass on Apple TV has been remarkable for fans around the world to be able to consume all MLS games and content.

“With the incredible momentum and excitement around the league, we are thrilled to further our partnership with IMG to support our vision of elevating production, creating new viewing opportunities, and pushing the sports broadcast landscape into the future.”

Barney Francis, IMG executive vice president of studios, added: “Together with MLS and Apple, we have set a new standard for the MLS viewing experience, creating a new era of entertaining, highly engaging content for football fans globally.

“Over the coming years, we will continue to innovate with cutting-edge technology and creativity, powered by our incredible new home, The Studios at WWE, and IMG’s industry-leading production experience and capabilities.”

MLS and Apple debuted the MLS Season Pass global streaming service on Apple TV in 2023, with IMG and NEP coming on board as production partners.

IMG also produces content for several major soccer leagues and competitions, including the English Premier League and English Football League, the Saudi Pro League, and CBS’ UEFA Champions League and Europa League coverage.